DIRECTOR OF EDUCATION
Sonja has been working as a professional hair stylist since graduating from the Brown Aveda Institute in 2003. She spent the first 13 years of her career working for an Aveda concept salon before joining the Dino Palmieri family in 2016. Despite being an Aveda Color Coach for 10 years, she quickly converted to Wella upon experimenting with Wella’s innovative color line. Sonja has become known in the industry as the “Blonding Queen”, her talent is remarkable. Her clients truly benefit from the new trends and techniques she has been exposed to since joining our team.
Sonja worked as an educator for 5 years at her previous salon. That, coupled with her extensive experience as a stylist, made her a natural choice for the Director of Education. Her passion for hair and approachable nature allow for a dynamic learning environment for all in attendance. In addition to her technical knowledge, Sonja possesses a “client-first” philosophy which enables her to take a person’s vision and make it a reality.
Sonja is currently a Senior Director for Dino Palmieri Salon in Eton and the Director of Education for our New Talent Program. She enjoys spending her free time with her husband Joe and their daughter Emilia, even if that means watching the same Disney movie 500 times!